Dependable. Adaptable. Focused.
I help organizations learn about people, so they can create better services.
NOG 37 was founded in 2018, to help organizations understand their customers
by leveraging design research to make decisions confidently.
Each project begins with a tailored research plan based on your specific
goals. Then comes the fun part: we learn what your users need, the context
where these needs exist and why they do the thing they do.
Whether you want help with a project or just need advice about a tricky
problem, don't hesitate to contact me!
Services
Discovery
Sometimes it’s hard to get started on a project. We can help you get your project off the ground by identifying business needs and project goals. Exploratory research helps build the foundation.
UX Research
What people want and what people need aren't always the same thing. By using research methods like interviews and field studies, we can learn more about your users’ goals to make sure you're solving real problems
Service Research
Have you designed a service and are wondering how useful customers find it? Usability testing can help benchmark and existing service, or test a new design to ensure the customers needs are being served.
Bilingual Research
Serving a Hispanic population has its own set of challenges. Whether your team speaks Spanish or not I will conduct research in the subjects native speech and covert the findings into the desired language.
Usability Testing
Have you designed a service and are wondering how useful customers find it? Usability testing can help benchmark and existing product, or test a new design to ensure the customers needs are being served.
Training
Do you want to fill in knowledge gaps within your team? I can teach your team the skills they need to conduct User experience and service research independently.
About NOG 37
Design research doesn't require pricey facilities or elaborate lab setups. We will collaborate with you as a trusted research partner to complete your project on schedule, within budget, and with the goals you've set. Our goal is to make things easier to accomplish.